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Twitter Followers & Facebook Fans: Which Ones Are More Profitable?

If you wandered over to eMarketer last week, you probably noticed their post entitled “Are Twitter Followers Better Than Facebook Fans?” Fascinating stuff! Just by reading that post, you can find out...

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7 Steps to Making a Great Landing Page for PPC

Landing pages are heavily used to attract customers to where you want them on your website: the sales payment page being the ultimate objective for most ebusinesses.  Like everything else in life,...

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The Science Of Higher Converting Headlines

Ask anyone how to write a great headline, and chances are, they’ll have one of three answers: Front load your headline, putting the important words first Always put keywords first Make sure your...

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The 4 Ultimate Rules For Testing and Tweaking Websites

Think back to your school days for a minute. Remember how innocent you were when you first started school and how smart you were when you left? You would study and tweak or improve your knowledge base...

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Copywriting: The Fairy Tale Connection

I’ve always loved a good fairy tale, so I guess it just makes sense that I’m now a copywriter. The more I think about it, it’s the ideal copywriting experience. (Credit) Answering Heart’s Desires Even...

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Ways to Increase Your Web Store Sales

You’ve done everything you know to ensure your site is user friendly and optimized for the search engines. You’ve even invested a lot of time and money into marketing your website. Despite all this,...

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Do You Make These Mistakes With Your Mailing List?

You’ve put a lot of time into building a great database of subscribers who you hope will come to trust you through your newsletter or e-zine. However, when you review your stats, that large mailing...

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Enhance Conversions and Rankings With These Free Analytics Programs

Most of us rely on Google Analytics to manage our websites, blogs and/or clients’ sites. This free analytics program lets us know the keywords people searched to find our websites and blogs, what...

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4 Dos, 5 Don'ts & 6 Resources For Profitable Landing Pages

After you’ve worked so hard to get traffic, and convince them to click through to your landing page, it’s a real shame to lose most of them because you just tossed up a page, without much thought to...

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Google Analytics and the "Per Visit Value" Metric

While there are many different pieces of software out there for analyzing web traffic, Google Analytics reins king (partially because it is free). With the myriad of stock reports and statistics in...

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